RIYADH: Startups across the Middle East and North Africa witnessed multiple funding rounds throughout the past week, as firms across a range of industries seek geographical expansion.
The moves come in the light of a new report from regional venture platform MAGNiTT showing Saudi Arabia led funding activity in the region in the first half of 2025, raising $860 million — a 116 percent annual jump — backed by sovereign support and foreign interest.
Wittify.ai secures $1.5 million in pre-seed round
Wittify.ai, a Saudi Arabia-based conversational AI startup, raised $1.5 million in a pre-seed funding round, from a syndicate of angel investors from the Kingdom.
The funding will be used to accelerate the company’s product development, as well as expanding its operations in the region.
Headquartered in Riyadh, the firm aims to develop interactive Arabic AI agents that can listen, act, and integrate across systems.
“We’re building Arabic-first, human-level AI to transform customer engagement,” the company said in a statement.
Yasmina closes $2 million seed round
Saudi Arabia-based Yasmina, an embedded insurance platform, has secured $2 million in seed funding to expand insurance tech across the Middle East and North Africa.
The concept of so called insurtech refers to transforming and modernizing the traditional insurance sector, revolutionizing how policies are created, underwritten, and managed.
Saudi Arabia- based Yasmina, an embedded insurance platform, has secured $2 million in seed funding to expand insurance tech. (Supplied)
It also promotes greater customer engagement by offering personalized insurance products based on individual risk profiles and lifestyle choices.
Yasmina’s seed funding round was led by Scene Holding and co-led by Access Bridge Ventures, with participation from Arzan VC and Sanabil Investment Accelerator by 500 MENA.
The financing will be used to expand the team and explore opportunities in other regions, with the company planning to launch operations in the UAE later this year and in Egypt by 2026.
“This round is a strong vote of confidence in our vision to simplify insurance across digital touchpoints. We’re proud to be the first embedded insurance platform in Saudi Arabia, and this funding will help us scale faster, serve more partners, and redefine how protection is offered in the region,” said Masoud Alhelou, CEO and co-founder of Yasmina.
Diana saves Steve Trevor who has crashed on Themyscira. He warns her of the great war, World War I, raging across the globe. Wonder Woman joins him in the world of man.
Diana was also joined on the show by her brother Jonathan Dior.
So long as life remains, there is always hope… and so long as there is hope, there can be victory!
DIANA PRINCE
