As part of its ongoing growth strategy, ONE Communications and Marketing Group has expanded its portfolio by welcoming Hamah, a forward-thinking creative agency that specializes in AI-enhanced marketing strategies.
This strategic move reflects ONE Group’s commitment to strengthening its position as a regional leader in advanced marketing and communication solutions — solutions that blend creativity, technology, and data-driven insights.
The collaboration is designed to build a robust ecosystem of specialized services, focused on delivering intelligent, future-ready marketing approaches aligned with evolving digital trends and business needs.
Hamah operates with the support of its dedicated innovation hub, Hi Lab, which focuses on developing AI-based tools and applications that elevate brand performance and personalize customer engagement at scale.
Speaking on the integration, Eng. Tariq Almegren, Chief Investment Officer at ONE Group, stated:
“Bringing Hamah into the fold significantly enhances our ability to offer smarter, tech-integrated solutions. The future of marketing is deeply tied to automation, intelligence, and personalized experiences — and this partnership brings us one step closer to that future.”
The move also aligns with the ambitions of Saudi Vision 2030, particularly its emphasis on leveraging cutting-edge technologies to support economic growth and innovation in key sectors such as media, communication, and digital marketing.
